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Media strategy involves developing the messaging that will be delivered to consumers or markets in order to influence their behavior.
Digital marketing makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards,
and game consoles to engage with consumers and other business partners.
Digital marketing uses television, radio, the Internet, mobile communication, and any form of digital media to reach customers in a timely, relevant, personal and cost-effective manner.
Branding & Identity
An organization's brand identity is the combined message transmitted via its brand name, logo, styling and associated visuals - to construct a positive brand image.
Brand identity is constructed by the brand itself - with the goal of broadcasting a strong message to consumers.
Brand identity design utilizes creative strategy to build a memorable and positive brand experience both online and offline.
Content design is the way in which content is laid out to an audience. It is a crucial part of any content marketing campaign.
Good content design includes typography, a color scheme, seamless navigation and the use of relevant graphics in order to make the content pleasing, entertaining and easy for users.
Content design is a user’s first point of contact with a given platform or publication. From the moment they first click to the site’s homepage, content design determines what action a user will take and dictates the directional flow of their engagement. In other words, good content design helps to communicate what content is the most important, how a user should allocate their time and draws readers in while encouraging them to move to various locations on the site, increasing engagement and lowering exit rates.
Interactive design is about people: how people connect with others through the products and services they use.
Interactive design means designing interactive products to support the way people communicate and interact in their everyday lives.
Social marketing is an approach to developing messages aimed at changing or maintaining people’s behavior for the benefit of individuals and society as a whole.